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Nursing Care Facilities Market: ZIP 97123

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97123 is an urban area with moderate foot traffic. with a population of 48,622 and household incomes well above the national median ($105,999).

48,622

Population

$105,999

Median Income

+42% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 37.1 — mixed-age market, broad menu appeal.

College-Educated: 25.0% — value-focused market, keep prices competitive.

Nursing Care Facilities and related businesses in ZIP 97123.

Home Health Agencies

0.6 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,990

2BR Fair Market Rent

$1,814

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$850 K deposits

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
The median income here is $105,999. That gives you pricing room most markets don't offer. Don't underprice.