Home › ZIP 97132

Nursing Care Facilities Market: ZIP 97132

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 97132 is an suburban area with moderate foot traffic. with a population of 31,715 and household incomes above the national median ($95,150). There are 3 nursing care facilities operations in ZIP 97132.

Area Profile

31,715

Population

$95,150

Median Income

+28% vs. national

Suburban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 25.9% — balanced market for quality & value.

Competition

Nursing Care Facilities and related businesses in ZIP 97132.

Nursing Care Facilities

Low competition — room to establish

0.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,850

2BR Fair Market Rent

$1,567

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$530 K deposits

Tips for Starting a Elder Care Business in Oregon

State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.