Nursing Care Facilities Market: ZIP 23702
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 23702 is an urban area with moderate foot traffic. with a population of 12,087 and household incomes below the national median ($48,288).
Area Profile
12,087
Population
$48,288
Median Income
-35% vs. national
Urban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 30.0 —
mixed-age market, broad menu appeal.
College-Educated: 5.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,450
2BR Fair Market Rent
$1,228
Median Gross Rent
$190 K
Median Home Value
Tips for Starting a Elder Care Business in Virginia
- State licensing for assisted living takes 6-12 months and involves facility inspections, staffing plans, and background checks. Start early.
- Staffing is your #1 cost and #1 challenge. CNA turnover runs 50-75% annually in most markets. Budget for constant recruiting.
- Medicare and Medicaid reimbursement rates vary by state. Some states pay well. Others don't cover costs. Know your state's rates before committing.
- Start small. A residential care home (6-8 beds) requires far less capital than a 50-bed facility and lets you prove your model.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
vs. National Average
Median Income
-35% vs. $74,580
Walkability
+2.2 pts vs. national avg
Nearby Markets
23704
1.9 mi
Pop: 19,235
$44,739
Walk: 14.2
23709
2.1 mi
Pop: 503
Walk: 14.0
23707
2.8 mi
Pop: 14,311
$51,070
Walk: 12.3
23701
3.0 mi
Pop: 24,430
$63,389
Walk: 12.3
23708
3.4 mi
Pop: 316
Walk: 16.0
23324
3.7 mi
Pop: 23,684
$57,774
Walk: 12.9
23510
4.2 mi
Pop: 9,240
$75,621
Walk: 14.3
23523
4.3 mi
Pop: 7,698
$37,189
Walk: 13.7
Check Another Market
Or estimate costs with the ElderCareCost calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits